bEAME WAS CREATES TO SOLVE ONE OF THE BIGGEST PROBLEMS IN SUN CARE: REAPPLICATION
Most people forget or skip applying sun care products, which leads to burns, premature ageing and long-term damage. We’re here to change that.
Our mission is to make SPF second nature, not a second thought. By combining science, wellbeing and lifestyle, we create products that are easy to use, feel good on skin and support you in real life.
WHAT WE fOCUS ON
Science-backed ingredients
Dermatology-approved formulas powered by proven actives and mood-boosting scents. We focus on skin that’s stressed as well as sun-exposed, so you can stay protected and feel good whatever your day looks like.
Tech-enabled tools
We’re the first SPF brand to connect sun care with visible detection. Our Under The Spotlight™ UV Detection Stickers show you when it’s time to reapply.
Mood-boosting scents
Wearable fragrances that make reapplication something you actually look forward to. Unscented option available for sensitive skin.
On-the-go reapplication
No clunky bottles or messy application. Our pocketable mists and stickers are designed for everyday life.
MEET THE TEAM OF EXPERTS BEHIND bEAME
They're our skin, science, and sun care advisors who guide our products, packaging, the science behind them, and how we create fun, safe, and effective sun care products that keep you on track with your SPF application and make reapplying feel second nature.
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DR REBECCA PUREWAL
PSYCHODERMATOLOGY ADVISOR
A Clinical Psychologist and researcher specialising in Psychodermatology, exploring how emotional wellbeing influences skin health. Known as Dr. Wisderm online, Rebecca’s work focuses on the mind-skin connection and the ways stress and self-esteem impact skin function and recovery. Author of The Mind-Skin Connection, she bridges science and compassion to help people understand their skin from the inside out. -
DR AMY PERKINS
DERMATOLOGY ADVISOR
A Specialty Doctor in Dermatology at NHS Forth Valley, Amy works across general dermatology, skin cancer, paediatrics, and inflammatory skin disease. She combines medical expertise with empathy, focusing on public health, sun safety, and ethical skincare. With advanced training in skin ageing and aesthetic medicine, she advocates for inclusive, evidence-based care that helps people feel confident and informed about their skin.
THE STORY BEHIND bEAME
Hi, I'm Eniye! I started BEAME because SPF felt like homework, something I knew I should do but never wanted to. Growing up, sunscreen wasn’t part of my family’s routine. Later, I discovered how much stress showed up on my skin, making it more vulnerable to the sun.
My retail background showed me what the market was missing: SPF designed around reapplication, lifestyle and wellbeing, not just protection. I worked with formulation experts and dermatology advisors to create SPF that fits your lifestyle and makes it easy to reapply, with tech tools that tell you when.
bEAME CREATES SPf YOU'LL ACTUALLY WANT TO USE
This is just the START
Everything we create is designed to shift SPF from a forgotten chore to a feel-good ritual that supports you, your skin and your wellbeing.