bEAME WAS CREATES TO SOLVE ONE OF THE BIGGEST PROBLEMS IN SUN CARE: REAPPLICATION

Most people forget or skip applying sun care products, which leads to burns, premature ageing and long-term damage. We’re here to change that.

Our mission is to make SPF second nature, not a second thought. By combining science, technology and lifestyle, we create products that make reapplication easy, so staying protected fits into real life.

A close up of BEAME Under The Spotlight UV Detection Sticker on someones face.

WHAT WE fOCUS ON

Science-backed ingredients

Dermatology-approved formulas powered by proven actives. We create products designed around real-world SPF use, making protection and reapplication easier wherever your day takes you.

Tech-enabled tools

We’re the first SPF brand to connect sun care with visible detection. Our Under The Spotlight™ UV Detection Stickers show you when it’s time to reapply.

On-the-go reapplication

Our pocketable stickers and patches are designed for everyday life.

MEET THE TEAM OF EXPERTS BEHIND bEAME

They're our skin, science, and sun care advisors who guide our products, packaging, the science behind them, and how we create fun, safe, and effective sun care products that keep you on track with your SPF application and make reapplying feel second nature.

  • DR REBECCA PUREWAL

    PSYCHODERMATOLOGY ADVISOR

    A Clinical Psychologist, researcher, and author with a passion for skin health education. Known as Dr. Wisderm online, Rebecca helps translate complex skin science into practical, accessible advice. Her work focuses on helping people better understand their skin and build positive, sustainable skincare habits. Through her research, education, and advocacy, she supports evidence-based approaches that empower people to feel informed and confident in their skin.

  • DR AMY PERKINS

    DERMATOLOGY ADVISOR


    A Specialty Doctor in Dermatology at NHS Forth Valley, Amy works across general dermatology, skin cancer, paediatrics, and inflammatory skin disease. She combines medical expertise with empathy, focusing on public health, sun safety, and ethical skincare. With advanced training in skin ageing and aesthetic medicine, she advocates for inclusive, evidence-based care that helps people feel confident and informed about their skin.

THE STORY BEHIND bEAME

Hi, I'm Eniye! I started BEAME because SPF felt like homework, something I knew I should do but never wanted to. Growing up, sunscreen wasn’t part of my family’s routine. Later, I realised that even when I remembered to apply SPF in the morning, reapplying throughout the day was where I struggled.

My retail background showed me what the market was missing: SPF designed around reapplication and lifestyle, not just protection. I worked with formulation experts and dermatology advisors to create SPF that fits your lifestyle and makes it easy to reapply, with tech tools that tell you when.

bEAME CREATES SPf YOU'LL ACTUALLY WANT TO USE

  • Beame UV detection stickers packaging with cartoon character on purple background

    Under The Spotlight™ UV Detection Stickers

    Smart stickers that change colour to show you when to reapply. No more guesswork.

    SHOP NOW 

This is just the START

Everything we create is designed to shift SPF from a forgotten chore to an everyday habit, making reapplication simple, visible and easy to stick to.